18.Marketing For True Success 2 – Key Principles For All Entrepreneurs

Marketing Effectively
Throughout this chapter we have talked about ways that you can market your business successfully. Now, take into consideration your sales benefits.

Can you say that when each and every one of your employees (or just yourself) walks in the door their goal is to satisfy a customer?

Not just to serve a customer but to satisfy them as well. If you can not say that, then perhaps your marketing in sales terms is not working as effectively as it should.

Here’s what we mean. If you plan to set out and make a profit, then your goal is to just make the most of the business you get.

But, what if you set out to please every customer? Then, you would not only be getting that sale, but you are also getting to keep that customer coming back time and time again.

Since we are talking about long term goals and success, it makes sense to insure that your goal in sales is to be the very best at what you to in order to please your customer so much so that he does not even consider going elsewhere for his needs.

In your business, you need to keep your marketing and sales techniques focused on creating as well as keeping your customer.

Sales For Success
Taking this one step further, you also need to take into consideration your sales abilities. As a successful entrepreneur, you need to carefully consider how you are selling, how effective it is as well as how you can improve it in the short and long term.

If you can not sell, you can not be successful in your business. Point blank, you are done.
First, as the business owner, you must be able to sell yourself. Are you the business person that is:

 Approachable

 Likeable

 Friendly

 Educated

 Dedicated?

Or are you the guy they all run away from when they walk into your door? Selling yourself as a trusted resource for information and product is the best way to become the go to guy.

In addition to this, you also need to effectively sell your product to your customer. This too goes along with marketing your business for success.

In short, if you can not sell your business successfully, then you have no business in business. Learn how to be excited with your own product. Then, learn how to successfully sell it to those around you.

You need to do this first before you encourage or train someone else to do it for you. Being eager, excited, positive and surely invigorating is the way to go in this case. If you do not feel comfortable talking about your product or business to your closest friends, how in the world can you sell it to a complete stranger?

Here’s the bottom line of marketing and sales. If you can not be successful at getting your product out there and getting others to see it the way that you do, then you can not possibly find success with it.

Sales expertise is essential to sales happening. Having sales; means having customers that will come back to you. That equals long term success for you, as a business owner.